Photography research
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Wednesday, 26 January 2011
Thursday, 20 January 2011
Audience Research
The average age of mixmag readers os 26 years old with the majority of the readers being male (72%). However because there is still a female readership I will have to ensure that my magazine does not intimidate them. Therefore, whilst needing to position women on the cover (as evidenced in my textual research) as sexy and tempting i will also need to ensure that they are aspirtaional and would encourage women to want to be like them. The audience have high disposable income and are interested in material goods (clothes and technology). Moreover, they're interested in going to the latest night clubs and bars.
Using Young and Rubicam's psychographic profiling the audience are "aspirers" and could fall into the following tribe: Clubbers
After reading through the reader profile of Mix Mag and discovering what tribe my target audience are, I have began to analyse how I can display these techniques used in my own magazine. I will use bright visuals with colours such as baby blue's and pink to connotate youthfullness and fun. My models will be of a similar age to the main target audience of Mix Mag however, women will have to be objectified to appeal to the main target audience of men. The costume of the female models will be holiday related and lively that appeal to a wide variety of people.
Reader Profile- Vibe Magazine
About Vibe Lifestyle Network
Vibe Lifestyle Network is the parent company of VIBE Magazine and VIBE.COM and is the premier destination for the hip-hop generation. Vibe Lifestyle network represents over 25 sites and reaches over 19 million unique users per month. The new Vibe is the premier destination for urban music, entertainment, culture and lifestyle for the aspirational 18-34 year old.
After reading the audience profile of Vibe magazine and establishing that their target audience is 18-34 years old I have decided by using the UK tribes website that the tribe Vibe targets is the 'blingers'. The blingers are interested in RnB, and hiphop music. I am using these elements of Vibe magazine into my own magazine along with some Mix Mag elements to create a unique twist to my own magazine broadening the target audience so it attracts clubbers and RnB and Hiphop listeners. My models will be of similar age to the target audience of Vibe around the age of 18 or 19. The models will have attitude which mirrors the hiphop genre and the female models will be objectified in order for them to appeal to both males and females. They would have to be aspirational and attractive.
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